Rotem Business Development - Business, Marketing and Operation Consultancy
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Tel: 972-9-7998567
Fax: 972-153-97998567
Cell Phone: 972-52-2784431



Project Management
Adminstrati ve Guidance
 
Meirav Barzilay' Studio
 
Sapir Academic College
Bloop
 
Thumbelina
 
Segal Tec
 
Smartone
 
Magoo Design
 
 
 
 
 
 
   
     
     
     
Mooza Event Production

Meirav Barzilay' Studio

Meirav Barzilay' Studio
The activity performed with Meirav Barzilay' Studio  included guidance in writing a operative business plan. Rotem business development assisted in defining a n annual work plan emphasiz ing new products exposure and expected seasonal demands , pricing tools and annual budget including sales and marketing targets. Meirav Barzilay' Studio was established in 2009 focusing on unique, fresh and intriguing products for the home and living. The business plan was carried out as part of "Keren Shemesh" for encouraging young entrepreneurs.


Bloop - Social social media

Bloop - social social media
The activity at Bloop included guidance in writing a operative business plan/ Rotem business development assisted in defining a costing process consistent with the social business agenda, setting the right product mix to maintain business profitability and business expansion process in line with the organizational and financial capabilities. In addition setting quantitative key indicators which will allow the entrepreneurs to evaluate the implementation process success in future. The business plan was carried out as part of "Keren Shemesh" for encouraging young entrepreneurs.


SMB Agency - Israeli Ministry of Industry, Trade and Labor

SMB Agency - Israeli Ministry of Industry, Trade and Labor
Rotem Business Development was among the winners of the SMB agency tender to be included in the agency professional consultant list. In this context, we examine and advise, "The Overseas Marketing Encouragement Fund", in approval of marketing support budget requests for companies and businesses looking to develop their export to international markets.


Thumbelina Workshop

Thumbelina - Special Items Workshop
Rotem Business Development's guidance process focused on providing management  tools  and working process for Thumbelina entrepreneur. As part of the process and together with the initiator, we defined vision, business strategy, objectives and methodical work plan. As a result, managing  and control of budget  and objectives were initiated and also marketing channels were expended. "Thumbelina" is a workshop for unique and original house complementary clothing, toys and accessories. The management guidance  process was carried out as part of "Keren Shemesh" for encouraging young entrepreneurs .


Segal Tec - innovative solutions for the furniture industry

Segal Tec - innovative solutions for the furniture industry
Rotem business development activity included guidance for writing a basic business plan (based on Keren Shemesh template) which outlines the working procedures leading to business goals achievement. This included examining, together with the owner, the market segment competitors, define the various customers and building a marketing budget according to the developer's financial capabilities. In addition, we set goals and tasks to achieve the business objectives and determined quantitative success key indicators."Segal Tec" was founded in order to market advanced products to furniture and wood products professionals to provide them the ability to get higher value from their work and to give better and quality solutions to the end customer. The business plan was carried out as part of "Keren Shemesh" for encouraging young entrepreneurs.


Smartone

Smartone - Voice barnding
Rotem Business Development's guidance process focused on operation and marketing aspects. The operational guidance process included an analysis of work processes, formulation of new working procedures and time management. The marketing guidance process included cost analysis and defining a price list, guidance for sales and negotiations meetings, finding dedicated distribution channels and strategic partnerships, defining work program and setting goals. Smart Tone, from A-Music Studios, provides voice branding services to businesses. The administrative guidance  process was carried out as part of the "Business Mentoring project" of the Israeli Ministry of Industry, Trade and Labor.


Magoo Design

Magoo Design - Designs Studio
Rotem Business Development's guidance process focused on the marketing aspect of the studio. The process included identifying and focusing on the comparative advantage of the studio and its owner and defining strategy and marketing targets accordingly. In addition, we examined the cost - benefit efficiency for various marketing tools and preparing a work plan based on increased sales opportunities, established customer club and increased public relations (PR). Studio "Megoo" directed by artist Maggie Moas is a art design studio exhibiting artworks in various design areas. The administrative guidance  process was carried out as part of the "Business Mentoring project" of the Israeli Ministry of Industry, Trade and Labor.


Ornetpower LTD - designs and manufactures power panels

Ornetpower LTD - Designs and manufactures power panels
The activity frame at Ornat power Ltd. included administrative guidence focused on marketing and operational aspects. The main m i ssions in the process included setting and building marketing department, marketing plan and yearly marketing budget preparation, implementation of cust omer relation program, sales training program and target definition for identifying potential clients during conferences etc. In the operational process we mapp ed the inventory warehouse work processes which lead to re -organization and Key Process Indicators defintion for the production floor . Ornat power Ltd., one of two leading companies in its field, designs and manufactures power panels, aviation wiring and performing electrical installations to cust omer s in Israel and abroad.


Erga Design - Advertising and Graphic Design Studio

Erga Design - Advertising and Graphic Design Studio
The administrative guidance process that was carried out by Rotem Business Development focused on the marketing processes of the studio. The process included identifying the comparative advantage and labeling the potential costumers for the studio. Consequently a work plan was conceived based on networking tools while keeping a focus on recruiting new customers desired segmentation. Erga Design is a boutique studio specializing in full production - from concept to actual implementation of various products and services provided at major advertising, by a combination of professional staff, creativity and mental flexibility. The administrative guidance process was carried out as part of the "Business Mentoring project" of the Israeli Ministry of Industry, Trade and Labor.


Sapir Academic College

Sapir Academic College
In Rotem Business Development, we believe in deepening ties between academia and industry. Hence, we have decided to assist and guide students in Sapir College with their final projects. The goals of this activity are on one hand to assiste the students in manifesting their academic skills in the industrial arena and on the other hand give the companies the opportunity to adopt unused methods. The experience we have at Rotem Business Development allows us to impart the students in creating a project that is truly significant, practical and professional. Sapir Academic College situated in the city of Sderot , with 8 independent departments and 6 extensions of Ben Gurion University . The college takes an active part in terms of relations between center and periphery, and has become a leading academic and public authority on that subject.


Shay Lagan - repairing, renting and sales gardening and working tools
The administrative guidance for Shay Lagan included practical and marketing activity. A full stock analysis was carried out as part of the practical aid, which followed a significant reduction and cuts in order to lower expenses. In the marketing program, target population was defined and a work plan was conceived to enhance sales. Part of this plan, we assisted in constructing a precise and targeted ads and characterization for the new web site for the business. Simultaneously, man power needs and demands were met in order to support the new marketing steps that were taken. Shay Lagan specializes in repair, loan and sale of gardening and working tools to private and institutional clients. The administrative guidance process was carried out as part of the "Business Mentoring project" of the Israeli Ministry of Industry, Trade and Labor.


Metubal Beahava – spice shop

Metubal Beahava - spice shop
The establishment and broadening clients for Metubal Beahava was accompanied by Rotem Business Development. Throughout the administrative guidance we have assisted in observing the competitors, locating innovative marketing tools and defining new complementary products to enhance comparative advantage . In addition, we have supplied financial management tools in order to improve the budgets of both business and family. Metobal Beahava is an herbal shop run by a naturopathy specialist, providing naturopathic consult, medicinal herb sale, ether oil, spices and more. The administrative guidance process was carried out as part of the "Business Mentoring project" of the Israeli Ministry of Industry, Trade and Labor.


Pele Pocket - clothing for people with special needs

Pele Pocket - clothing for people with special needs
During the setup process of  Pele  Pocket, we accompanied the founder and CEO through the first steps giving her management tools and confidence. The action taken included examining the feasibility of the project and defining target market. In addition, we set a work plan and objectives, did self presentations and sales simulations practice, defined pricing structure for basic quotations, participated in important meeting ( i.e.  banking) etc.  Pele  Pocket is a unique venture in the clothing section for people with special needs. The management accompaniment process was carried out as part of the "Business Mentoring project" of the Israeli Ministry of Industry, Trade and Labor.


Vanely Cosmetics and Aesthetics Medical center

Vanely Cosmetics and Aesthetics Medical center - Cosmetic treatment
The  Vanely  Cosmetics and Aesthetics Medical center expansion process was accompanied by Rotem Business Development advisers. During the consultancy process we accompanied the Vanely center founder in defining organized work plan, business and marketing strategy and new target markets and also specified new and effective marketing tools. In addition, we accompanied the financial management by building and teaching efficient administration tools. To achieve the most effective and focused product suitable to the cust omer needs we cooperated with CPA  Micha  Levy and  Ofra   Passal  sales and marketing expert. The  Vanely  center offers a wide variety of cosmetic and aesthetic treatments that combine great professional knowledge, lot of experience and advanced technologies.


Rak Yarok LTD - synthetic grass

Rak Yarok LTD - Synthetic grass
During the setup process of Rak Yarok LTD, we accompanied the founder and CEO in defining the best financial model and provided pr eli minary tools for marketing in the short and long terms. To achieve the most effective and focused product suitable to the cust omer needs we cooperate with CPA Micha Levy and Ofra Passal sales and marketing expert. The final products served as tools for various decisions including: communication with suppliers, the nature of short and long term brand, operational processes and financial capital cash flows. Rak Yarok LTD is a marketing, sale and installation of synthetic grass for homes and businesses.


The Israel Export&International Cooperation Institute - Exports4U

The Israel Export&International Cooperation Institute - Experts4U
We, along with the department of international trade consulting services at the Israeli institute of Export and Passal Profitable Connections established the "consultant club" of the Institute of Export . The aim of the Club is to strengthen relation with the consultants and to increasing the circle of business opportunities for the benefit of all members of the Institute . As part of the program we operate a unique array of services that includes networking meetings, exclusive round table meetings dedicated to consultant's interest and more. Moreover, the consultants were given opportunity to be exposed in the department's new website - Exports4U. The Israel Export and International Cooperation Institute operate and responsible for the promotion of industrial and services export through international initiatives, special programs, comprehensive information, advice, relations and more.


Ministry of Education

Ministry of Education - Consulting and Content Management of the Women Status Promotion unit portal
In the scope of expanding public relation activities of the unit in charge of woman status promotion in the Ministry of Education, we are advising to the unit's supervisor. In addition we manage and assimilate the portal contents (together with "Mesarim – marketing communication") in order to increase awareness of the office employees to their rights. The supervisor of the unit in charge of promoting woman status and the supervisor on the equality between genders in the Ministry of Education are responsible for promoting the opportunities for equality of women in their office work, increasing their awareness to their rights by giving guidance, information and by implementing  active programs to promote and empowerment of women.


Lurian LTD – cutting edge solutions

Lurian LTD - Cutting Edge Solutions
During the company establishment and development processes we accompanied the CEO and founder in operation, finance, human resources and marketing processes in order to consolidate better framework to upgrade working processes and ongoing business development. Lurian Ltd was established by Shahar Shapira and it provides tailor made consultation, establishment and maintenance of data communication and IT systems for organizations.


Interdisciplinary Center (IDC) Herzliya

Interdisciplinary Center (IDC) Herzliya
As part of the IDC and the Lauder School of Government, Diplomacy and Strategy vision, we were among the founders of the "Cadets in the Government" program. We led and facilitated the cooperation between IDC, The Ministry of Interior, the Union of Local Authorities in Israel and the municipalities in order to give content and real basis for practical needs in the public sector in general, and the local authorities in particular, improving progress durably. In addition we were responsible for managing the program until it was continuously operational.


Marmanet Organization and Projects Management LTD

Marmanet Organization and Projects Management LTD
In part of an experimental project by Marmant to establishing an online database of visual materials for the Israeli Ministry of Education we were part of the strategic team that characterized and established the database. In addition we provided information management in the fields of science and citizenship. Marmanet Organization and Projects Management Ltd specialize in the management and implementation of large-scale projects in various fields: education, land and property, t ran sportation etc.


Opportunity Knocks

Opportunity Knocks
In order to provide service to other potential markets on one hand and to improve service given to privet clients on other hand, we had been asked to characterize, build, design and do the creative writing and copywriting for Opportunity Knocks Hebrew website and re-design the English site. Opportunity Knocks is an Immigration Consultancy and Recruitment firm and a leader in providing quality, impartial and professional advice and guidance on all matters relating to living, studying and working in the United Kingdom .


Pharmos LTD

Pharmos LTD
We have invited to plan and manage a marketing campaign aimed to shareholders. In order to do so we located creative advertising agency, Vilnai advertising, and cooperate with Pharmos PR and legal consultant. In addition we built the company Isra eli website. Pharmos Ltd discovers and develops novel therapeutics to treat a ran ge of indications including neurological and inflammatory disorders.


DSM

DSM LTD
As part of our services to DSM Ltd we took part in the Israel Discount Bank brand name renewal project. The activity included managing and coordinating between all factors such as bank representatives, advertising firm representatives and other suppliers while maintaining confidentiality until the launching day.


TreoTech-OEM Center

TreoTech LTD
Treotech Ltd is a young start up that develops e-commerce arenas for the semiconductor market and had already a seed investment for the prototype development stage. To help the company raise more money, we were asked to write business plans to a few more enterprises, define an appropriate financial model to each project and finally, to designed and prepared the Flash roadshows.


DSM

DSM LTD
In part of our activities for DSM Ltd we supplied Out Sourcing services for project managing in Strauss-Elite Ltd and Israel Discount Bank Ltd. The operation included working meetings with the companies' representatives, writing and defining working programs and assimilation processes, internal survey and reports etc. DSM Ltd specializes in making direct and segmented marketing to leading company in the Israeli market such as Strauss-Elite Ltd, Israel Discount Bank Ltd, Jonson & Jonson and more.


Mooza Event Production

Mooza Event Production
Mooza Event Production specializes in organizing and producing special events such as: outdoor activities, cocktails and opening events, conference and study days etc. for some of the largest corporations in Israel . While improving our cooperation we have developed series of experience courses to workers and managers in variety of areas. Our lecturers are very professional and skilled in wide range of management areas such as: strategy and management, marketing and sales, organizational consulting, coaching, behavioral psychology etc. The courses combine study materials together with challenging activities to make the learning a more positive experience and memorable one.


Koach Latet

Koach Latet
"Koach Latet" is part of one of the biggest voluntary helping association for needy persons. In part of our activities in the society, we took part in "NOVA - The Academy of Management Community Service" organization. In this project we were part of a team that recommended a new business strategy to the organization and an operation plan in order to bring improvement in the logistic part of the organization, in the computerized systems and the call center which deals with most of the operating units every day.


Elad Local Council

Elad Municipality
Elad was established on 1998 as a religious settlement near Rosh Ha'ain. Cooperating with M-Vision studio we built Elad council representative marketing tool to represent Elad and its special needs in order to raise money for community projects. The first part which was our responsibility was to characterize and analysis the strategic issues that will be most attractive to the target audience. The second part was done by M-vision and included filming and building a unique modular presentation.






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          Design by Revital Kalay     The photo was taken by Mel Guknes, USA